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Government Advertising and Communications Policy

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​Issue Date:10/11/2014
​Review Date:10/11/2018

Download: Government Advertising and Communications Policy 


Government Advertising and Communications Policy


All public sector agencies other than those listed in Schedule 1 of the Public Sector Management Act 1994 must comply with the Government Advertising and Communications Policy and Guidelines.  All Government advertising and communications must be approved by the Department of the Premier and Cabinet.


Government has the responsibility to inform Western Australians about their rights, duties, responsibilities and entitlements.  Public funds may be used to maximise compliance with or to raise awareness of a new or amended law, to ensure public safety, personal security or encourage responsible behaviour, and to assist in the preservation of order in the event of a crisis or emergency.

Government generally has the obligation to raise awareness of a planned or impending initiative, encourage usage of or familiarity with Government products or services, and encourage social cohesion, civic pride, community spirit, tolerance or assist in the achievement of a widely supported public policy outcome.

The policy and guidelines outline the principles that should be observed by all Government agencies in the planning, development and ongoing management of government communications and applies to all government advertising, communications, marketing and promotion, events, merchandising and signage (excluding capital works).

The Advertising and Communications Policy and Guidelines, and application form are available for download from the Department of Premier and Cabinet website at

Colin Barnett MLA



For enquiries contact:
Kathryn Andrews, 6552 5398
Assistant Director General, State Administration and Corporate Support, Department of the Premier and Cabinet
Other relevant Circulars: 2013/02, 2013/04
Circular/s replaced by this Circular: PSC Circular 2009/07


Acknowledgement of Country

The Government of Western Australia acknowledges the traditional custodians throughout Western Australia and their continuing connection to the land, waters and community. We pay our respects to all members of the Aboriginal communities and their cultures; and to Elders both past and present.