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The purpose of this guide is to inform the production of new materials, particularly for new State Government projects and programs.
This guide does not seek to override agency specific branding or require the replacement of existing materials.
It is intended as a starting point for the design of new materials and in setting a consistent aesthetic, particularly in the use of colour.
It also is not intended to change general department stationery, which should continue to follow Government badging guidelines.
Materials covered by this guide include:
Digital graphics, videos and online materials
Flyers, fact sheets and other - particularly relating to capital works projects and significant announcements
Posters, banners and signage - in conjunction with the
Signage Guidelines - Capital Works.
Other materials with a significant graphic design element.
Incorporating distinct styles
The breadth of Government programs requires an aesthetic which works well alongside disparate logos and designs.
Central branding regularly sits alongside unique branding of Government agencies, programs and private sector entities.
For that purpose, a straightforward and flexible approach is needed to ensure incorporation into more complex material is appropriate and seamless.
Prioritising clean design and white space
This style guide emphasises the use of white space in conjunction with subject-appropriate imagery.
White space allows for a clean, modern design sense that is flexible and straightforward to implement.
White space should be used prominently.
Grey and red gradients should be used to add texture to blocks of colour, though flat colours can also be used.
Use Grey (#6B6764) or Black (#000000) predominantly, with Red (#BF301A) to highlight key words or lines.
Keep line spacing size equal to or slightly lower than text size (eg, for 18pt text, use 16pt spacing).
Use White (#FFFFFF) text with a slight drop shadow (distance: 0pt, opacity: 60%, size: 3pt works fairly well)
Overlay photos on titles for effect where appropriate and effective. Won’t work with all photos depending on colours/brightness.
Use Red (#BF301A) or Grey (#6B6764).
Use Black (#000000) or Red (#BF301A).
Use at size 11 or below at A4 size.
Condensed fonts may be used for materials where required for layout and visibility - particularly for signage.
Please refer to the Signage Guidelines - Capital Works for more information about signage styles.
Please refer to the Common Badging Guidelines for more information on applying the WA Government Crest
LOGO & TITLE
Examples only - please refer to Government Badging Guidelines.
WITH ADDITIONAL LOGOS
ON TOP EDGE
ON SIDE EDGE
WITH ADDITIONAL LOGOS
Note: Standalone crest may be used where contrast is sufficient. (in white, grey, black or other colour).
CONCEPTUAL IMAGE ONLY