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Style Guide

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Photo of WA Government Style Guide

 

The contents of this page is also availble in  PDF format. 

PURPOSE

The purpose of this guide is to inform the production of new materials, particularly for new State Government projects and programs.

This guide does not seek to override agency specific branding or require the replacement of existing materials.
It is intended as a starting point for the design of new materials and in setting a consistent aesthetic, particularly in the use of colour.
It also is not intended to change general department stationery, which should continue to follow Government badging guidelines.

Materials covered by this guide include:

Digital graphics, videos and online materials
Flyers, fact sheets and other - particularly relating to capital works projects and significant announcements
Posters, banners and signage - in conjunction with the Signage Guidelines - Capital Works.
Other materials with a significant graphic design element.

PRINCIPLES

Incorporating distinct styles

The breadth of Government programs requires an aesthetic which works well alongside disparate logos and designs.
Central branding regularly sits alongside unique branding of Government agencies, programs and private sector entities.
For that purpose, a straightforward and flexible approach is needed to ensure incorporation into more complex material is appropriate and seamless.

Prioritising clean design and white space

This style guide emphasises the use of white space in conjunction with subject-appropriate imagery.
White space allows for a clean, modern design sense that is flexible and straightforward to implement.

COLOURS

White space should be used prominently.
Grey and red gradients should be used to add texture to blocks of colour, though flat colours can also be used.

Photo of the style guide colours

FONTS

Photo of titles on white font guidelines
Use Grey (#6B6764) or Black (#000000) predominantly, with Red (#BF301A) to highlight key words or lines.
Keep line spacing size equal to or slightly lower than text size (eg, for 18pt text, use 16pt spacing).


Photo of titles on colour guidelines
Use White (#FFFFFF) text with a slight drop shadow (distance: 0pt, opacity: 60%, size: 3pt works fairly well)


Photo of titles below photos guidelines
Overlay photos on titles for effect where appropriate and effective. Won’t work with all photos depending on colours/brightness.


Photo of document titles
Use Red (#BF301A) or Grey (#6B6764).


Photo of document Sub-Titles
Use Black (#000000) or Red (#BF301A).


Photo of document text
Use at size 11 or below at A4 size.
Photo of condensed fonts guidelines
Condensed fonts may be used for materials where required for layout and visibility - particularly for signage.
Please refer to the Signage Guidelines - Capital Works for more information about signage styles.

CREST

ON WHITE

Please refer to the Common Badging Guidelines for more information on applying the WA Government Crest

LOGO ONLY
PREFERRED

Photo of state crest logo only

LOGO & TITLE
PREFERRED

 Photo of State Crest Logo and Title

DEPARTMENT LOGOS
Examples only - please refer to Government Badging Guidelines.

Photo of Department Logos


WITH ADDITIONAL LOGOS

Photo with additional logos

CREST

ON PHOTOS/COLOUR


SQUARE

Photo of state crest square


ON TOP EDGE

Photo of state crest on top edge


ON SIDE EDGE

Photo of state crest on side edge

WITH ADDITIONAL LOGOS

Photo of state crest with additional logo
Note: Standalone crest may be used where contrast is sufficient. (in white, grey, black or other colour).

EXAMPLES

Photo of state crest example

EXAMPLE

Photo of an example of Premier site

EXAMPLE

CONCEPTUAL IMAGE ONLY

Photo of example conceptual image only

Photo of example Local Job First

 Photo of example Shark Deterrent Rebate

Photo of fees and charges example

Photo of fees and charges - finances example

Photo of train station